Rebrand!

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You may have noticed some watercolour’esqu teasers on our instagram – it’s not watercolour, in fact, it’s acid dye! The same dye we use on our yarns.

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I had quite a bit of fun, painting onto watercolour paper using dyes. Afterwards, I took the “splotches” that I liked most and shot them, then vectorized them (for you marketing types). I then took my favourite of the lot and designed our new logo!

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Tada! Look for our new branding starting to make its way slowly onto ball bands and website collateral over the next few weeks. Why a rebrand? There were a few reasons; I wanted something recognizable and original, that hearkened back in a very direct way to what I love doing most; putting colour on things. I also wanted new colours as our signature look, because I wanted to design a signature colourway to go with it, introducing a colour simply called “The Blue Brick”.

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This colour has replaced Iridescent (they’re a little close). It’s a rich tonal that lives in the same space as the new logo; deep sapphire, violet turquoise and just a little hint of green.  It also is evocative of one of our favourite hobbies; chasing the Northern Lights, which makes it very us.

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Of course it also comes in silk, another reason for “dyeworks” instead of “Inspired yarns”.

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That’s my big announcement 🙂 Hopefully you enjoy the new colour as much as I do! We’ll have a giveaway on our instagram feed to promote the new look; follow us there for details!