Colour Development

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These days we are working away to sell our home, buy a home, and somehow produce enough inventory for Twist 😉 So of course I decided to throw a wrench into the works by developing an entirely new colour.

My process usually begins one of two ways. Mostly it starts because I take a photo and think ‘this needs to become a colour way!’. Sometimes it starts because I get a colour way in my head though, and then I look through my photos to see what compliments the colour I want to create. This usually feels a little backward to me, but can be its own kind of fun.

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I had a colour in my head that was a combo of my ‘Jade’ and ‘Charcoal’ colours. I wanted something muted and cool, not a rich or saturated colour. Something understated, relaxing, serene. I went through a lot of shots looking for the one that would match not only the colours I was looking for, but the mood.

This shot, for example, matches the colours, but the mood isn’t there. It’s industrial, gritty and dramatic.

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This shot matches the colours and the mood, but I find the overall composition a little dull, and the beauty of the shot means a lot to me.

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Same here. This photo hits *almost* all the right notes, but I don’t like the seaweed in the background of the shot. This was the top contender though, and we almost ended up with ‘Stingray’.

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Instead, introducing ‘Heron’ 🙂 Subtle and classy, with neutral, easy-to-wear colours, Heron will be part of our new product offering when the store re opens August 1st.

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Sometimes I worry that my favourite colour, turquoise, makes too much of an appearance in my collections, but this is different enough that I feel it fits. Rayna thinks I need to add more red though… so that’s the next goal 🙂

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