A New Kind of Club
ByBig news – the Blue Brick is starting a yarn club (sorta)!
I say sorta because I want to do something unique with my club, which hopefully folks will find fresh and interesting. Here’s how it works:
In the first week of every month, I will release a colourway, and accompanying pattern. Could be a single-skein pattern, could be multi-skein, and could be any of our regular bases, or even a special new base. The kit will always come with one copy of the photo, a printed copy of the pattern, and enough yarn to complete the pattern (so the price will be different each time).
For 3 days, on Etsy, you will be able to buy the kit, along with as many extra skeins as you like. After that I will close the Etsy listing and start dyeing to order – with the goal of getting it all dyed and shipped within 2 weeks, so I can focus on the following months feature. In addition to this we will, of course, have at least one Etsy update a month featuring new colourways for sale.
There is no membership to sign up for; every month you make the call on whether you want to opt in for that colourway/pattern combo! Love the yarn enough to want a sweaters amount? You’ll be able to order that too.
The pattern and colourway will be exclusive to that months kit, but after the month is done I’ll make the pattern itself available on Ravelry, for anyone who just wants to purchase the pattern itself.
I think the model will work :) It allows each customer to decide whether they like the color each time, and to order more yarn if they want. There will be no cart-jacking on Etsy because the kit is available for 3 days. Of course, I will have to cap it somewhere, to make sure I can dye it all, but unless there is some mad rush I don’t see myself having to do that.
It also opens the door for some fun stuff, like KAL’s for each project.
Feel free to share your thoughts with me! The first installation will be available in the first week of January, so I’m designing away :)
Great idea! I don’t join yarn clubs because I find I am not always happy with the featured colourways & it’s hard to keep track of gorgeous patterns that don’t get released for 6 months to a year. Sounds like the perfect solution!
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What a fabulous idea! You two are racing ahead in leaps and bounds!! What a ride this is going to be….. :0)
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This is awesome! I personally can hardly wait.
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I’m assuming each month will be a dedicated weight? Like – I would love to participate, but I am a tight knitter, so to avoid discomfort- I don’t knit with any yarn smaller than Sport Weight. Seriously- I could knit Sport Weight Yarn comfortably on US Size 2 needles and get the gauge everyone else gets on Size 4s or 5s. So I’m thinking that I will have to pick and choose what months I can participate, if each pattern is in only one yarn weight.
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Ah-mazing!
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Great idea!
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Fabulous idea. Count me in.
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This is a wonderful idea! I’ll be happy just to see your color ways and your patterns each month.
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I think this is a great idea. I especially like that I won’t be locked into accepting and paying for something I don’t particularly like.
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Excellent concept!
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Love this idea, can’t wait to check it out!
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Love the idea _ can’t wait to see the first one!!
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[…] of the things about a club where you opt-in every month is that there is no such thing as a spoiler alert ;) I want folks to have a chance to view, […]
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[…] skeins were part of the dye experiments I went through while developing my first colourway for the Blue Brick Yarn Club. They are one of a kind, smooshy and very slightly variegated. They are also very close to being […]
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[…] takes us. Look out for a gradient skein making its way to our March club colour! Remember, the club is opt-in every month, so you don’t need to be a member to take advantage. Check back soon for sneak peeks […]
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